Your Beer on the World Market.
Successful and Sustainable.
Specialized export consulting for small and medium-sized breweries and other beverage producers. Benefit from over 20 years of international sales experience – without the fixed costs of an export manager.
From local success to global brand.
The German beer market is fiercely competitive. Yet abroad, "German Beer" in general—and regional German specialties in particular—enjoy an excellent reputation. However, many breweries lack the time or network to seize these opportunities.
Schauerte Export Consulting bridges this gap. I'm not a theorist, but a practitioner from the brewing industry. I take your products where they're appreciated—and where the margins add up.
Industry Insider
Over 20 years in leadership roles at Veltins and Erdinger. I speak the brewers' language.
Global Network
Direct access to established importers and distributors worldwide.
Flexible Costs
High-end export expertise on a daily or project basis. No high fixed personnel costs.
Michael Schauerte
Passion for beer and a keen sense for international markets – that's my drive. After more than two decades in operational leadership for major German beer brands, I now offer my expertise to SMEs.
Experience That Counts
Before founding Schauerte Export Consulting, I held senior positions at some of Germany's most renowned breweries – Brewery C. & A. Veltins and Erdinger Weissbräu.
Why Export Consulting?
I'm convinced: Small and medium-sized breweries have world-class products deserving international recognition. Often, it's not quality that fails, but internal and external hurdles – from choosing the right packaging to complex labeling regulations and shelf-life requirements. The lack of initial contacts with importers or partners can also be a barrier. That's exactly where I step in: I open doors, guide through the process, and ensure your beer arrives safely, compliant, and profitably.
A clear roadmap for your export success
Export is complex, but manageable with the right strategy. I guide you through the entire process—from the initial analysis to shelf listing. And gladly beyond that in building your brand and sales.
Export-Check & Strategy
I create the legal and strategic foundation for your export. This includes supporting you in checking all regulatory requirements such as customs duties, taxes, and labeling, as well as optimizing your logistics and packaging strategy for international shipping. At the same time, together with you, I sharpen the storytelling of your brand and define clear unique selling points (USPs) so that your product stands out in global competition.
Market selection & partner matching
I precisely identify the markets with the greatest potential for your product range and avoid scatter losses through targeted competitive analyses. For this, I open my global network to you: I connect your products with the right distribution channels and leverage my established contacts to importers and wholesalers worldwide to find the perfect partners.
Market entry
& support
Export is a "people business": I personally accompany you to on-site appointments in the target markets to directly convince decision-makers through professional tastings and presentations. I actively support you in initiating contracts and negotiate terms for you to secure long-term and profitable trading partnerships.
Why breweries trust me - Voices from the industry
"Michael Schauerte stand über 15 Jahre eng an meiner Seite zunächst als Area Sales Manager und bald als Regional Sales Manager und Head of Export Marketing. Gemeinsam haben wir - dank seines Engagements, seiner Zuverlässigkeit, seinen Skills als brillanter Vertriebsmann kombiniert mit einem ausgesprochen guten Gefühl für die Marke im Exportmarketing - ERDINGER Export-Geschichte geschrieben. Michael Schauerte hat ein profundes Wissen im internationalen Biergeschäft, war bei seinen Kunden eine willkommene Unterstützung beim Aufbau neuer Exportmärkte, er motiviert Kunden wie Mitarbeiter mit seiner positiven Ausstrahlung und seinem unermüdlichen Streben nach Erfolg."
Waltraud Kaiser
Export Director Erdinger Weißbräu 1985-2020 (afterwards selfemployed with CONTRADE)
“Having worked with Michael Schauerte nearly 20 years, and met many very capable “Export Managers and Directors” , I can honestly say he is second-to-none in his competencies and knowledge of the Canadian Import Beer Market.”
Guy McClelland
President McClelland Premium Imports, Canada
"Michael is great to work with, having extensive knowledge of the US market and of the beer and specialty beverage category. He understands the dynamics and responsibilities of being a supplier and how to connect with his customers to get things done. Very supportive and very professional."
Bob Leggett
CEO Artisanal Imports, USA
"In my opinion, Michael Schauerte has a very unique talent in the beer industry on a global scale. He is very knowledgeable and clearly understands brand building through his experiences in marketing and promotions in all cultures.
I had the opportunity to work with Michael at Erdinger Weißbräu on many promotions throughout Latin America and few very successful marketing campaigns in both Brasil and in Mexico."
Daniel Cabo
Director Latin America / Caribbean
Brauerei Gebr. Maisel GmbH & Co. KG
Ready for the next step?
Let’s talk informally about the potential in your products.
I look forward to getting to know your company.